Vine has become huge in the past couple years. You may remember when you first saw and heard of them, then before you know it these six second videos are conquering every form of social media. The incredibly short videos entertain us so we are laughing harder than ever and turn into inside jokes between friends. Or they become worldwide phenomenons like The Whip or “WHAT ARE THOOOSE?!?!” It may even be the reason you respond to someone by saying “YAAS” (“You want a treat?”)There are constantly new vines becoming trends and we just can’t get enough of it.
The app, of course, correlates with Youtube, many Viners crossing over and working at both types of videos. Anyone who subscribes to Youtubers may have heard them mention that when asked what they do for a living, they always get a strange response. Some of you who aren’t familiar with the platform of becoming famous through the Internet may be thinking the same thing, how the heck do they make money from this? It obviously makes them famous enough to be invited to events like awards shows and even land spots on Dancing with the Stars (Bethany Mota and Hayes Grier). Then there’s people like Shawn Mendes (side note: I’m kind of obsessed), who was discovered through Vine, making six second covers. The next thing you know he is the opening act for Taylor Swift on her 1989 World Tour.
To answer the question of how Youtubers specifically get paid, there is a few different platforms to do so. The first Youtubers would make a profit mainly through electing to run ads on their channels. Now there is many more ways, but mostly for Youtubers with millions of subscribers. Selling their own merchandise, partnering with companies and promoting their service or products, and appearances and speaking engagements. Youtube now pays the most subscribed, those who prove that they are continuously gaining followers and are making an impact. Many popular Youtubers have found another way to make a profit by writing books. To the likes of Connor Franta, Grace Helbig, Tyler Oakley, Joey Graceffa, Miranda Sings, and Marcus Butler, to name just a few!
Viners also make money through brand deals, merchandise, and appearances. Fans could not be more excited to see their favorite internet stars. Conventions and events like DigiTour, SocialCon, MagCon, and Playlist Live give fans a chance to see Viners in person.
I realize that Vine and Youtube are two different platforms, but they are also pretty similar when it comes down to Internet fame. If you aren’t into either of these forms of entertainment, you may not realize the impact it has because it goes from not only being a fan of a band or musician, but now there’s fandoms in other forms of media and entertainment.