of the Sentinel Konah
It has always been tradition for Black Friday to follow the day after Thanksgiving in order to prepare for Christmas. Shoppers will go into full-on survival mode in order to get the best deals. They plan out months before the day laying out certain coupons and maps for what stores to hit up. But is the day of deals taking over the day of thanks?
Stores now begin their deals during Thanksgiving and people actually leave their families in order to stand in line to buy the newest iPhone. Where has the core value of Thanksgiving gone?
People should be at home enjoying a warm turkey and pumpkin pie for the holiday. Thanksgiving has taken the back seat to a lot of families in the United States and replaced with standing in frigid lines and searching for the best deal. If we end Black Friday now, there would have a lot more to be thankful for.
In the past few years Black Friday has spun out of control. According to blackfridaydeathcount.com, there has been a reported 10 deaths in the past six years due to Black Friday. Several cases, the shopper had pulled out a gun and shot another person trying to get the good deal.
Brutal fights have broken out in stores across the country against the moms who want the last Lego set for their son. People stampede the store’s entrances and chase to grab the bargain. It is almost as if our animal instincts kick in and the shopping trip becomes the survival of the fittest.
Hand in hand, retailers want you to spend your money by making you think that you have gotten the best deal. In all reality, shoppers are overspending in order to get the bargain. People make more impulse purchases on Black Friday because they just assume that it is a good deal. They store may say it is on sale but does the customer really know?
Stores have to prepare months in advance for this one day. I was in Best Buy at the beginning of November and they brought out four extra cash registers while I was in the store. One of the employees said “ohhh boy I don’t like the look of this.” I asked her what it was for and she said they were preparing for Black Friday.
It is insane! The poor employees have to miss out on Thanksgiving and prepare for an animal hunt and crazy customers. Employees know first hand how crazy Black Friday is. They have to cut their family time short and head into work.
If everyone wanted a deal, why not wait until Cyber Monday? The shopper can sit in the comfort of their own home and calmly search for their gifts. Plus there won’t be any fights for who gets the last sweater at Kohls, because it will all be in stock on the website. It is a win-win. Or participate in your local Small Business Saturday and shop local around Missoula.
In the future, enjoy your Thanksgiving with your family, don’t let the retailers get in your head. Always remember the true value of giving thanks and spending time with loved ones. You aren’t really missing that much of a deal out on Black Friday.